Registering Valuable Generic Domains Using Amazon.com Bestsellers
Whilst valuable generic domains are hard to come by, it is still possible to uncover some gems using Amazon.com’s best sellers list along with the Google Adwords Keyword tool as a guide.
First, you have to select a category type that you want to browse. Preferably you should already know a lot about this area as it will help you select names more effectively. You can access a list of the various categories on the Amazon.com Bestsellers index page.
Ok let’s say that we want to find some electronics related domain names. Load up the selected category phase and begin to browse through the listings, making careful note of the titles and descriptions.
For example the first item I came across was the Kindle: Amazon’s New Wireless Reading Device. Now the reason I selected this was because I know that wireless reading devices are an emerging technology. There’s more chance that a generic name related to this type of technology will be available than for “mp3 players” which have been established on the market for years.
Let’s check to see if any of the .com’s related to this technology are available…
wirelessreadingdevice.com
wirelessreadingdevices.com
readingdevice.com
readingdevices.com
Nope. None of them were. If you ever run into such a dead end you can use the Google Adwords Keyword Tool to search for alternatives. By entering in “wireless reading device” into the tool I was offered a huge list of alternatives.
It’s simply a case of searching through this list and checking to see if any of the domains are available. I’d recommend that you sort the list in descending order of “Advertiser Competition” as this is a good indicator that there are people out there who are targeting that specific keyphrase through a PPC campaign and may be potentially interested in buying the domain off of you.
If you are too lazy to search through the list and are a programmer, some of the larger registrar’s offer an API that will allow you to query the availability of a domain name automatically.
What to actually do when you find an available domain name
DON’T register it immediately. Instead check to see the “Advertiser Competition” rank of the keyword in the Google Adwords Keyword Tool.
The higher this value is, the better.
Also be sure to search for keyphrase in quotes in Google.
The more results that are returned, the better.
However it would be foolish to rely on these two criteria alone. I recommend storing a candidate list of your best domain names inside a spreadsheet, along with the information I mentioned above.
You’ll find that as you find more high quality names, some of the weaker keyphrases will drop off of the list. This is why it’s important not to dive straight in and register any old name.